Privacy Policy
RH POSITIVE LTD (Trading as ValeCrafted.co.uk)
Last updated: January 2026
RH POSITIVE LTD (trading as ValeCrafted.co.uk) (“we”, “us”, “our”) is committed to protecting your privacy and personal data.
This Privacy Policy explains how we collect, use, store, and share your personal information when you visit or make a purchase from https://www.valecrafted.co.uk (the “Site”), or otherwise interact with us.
Our details
Company Name: RH POSITIVE LTD
Company Registration Number: 15821467
Email: info@valecrafted.co.uk
Registered Address: 20 Coltishall Grove, Wolverhampton, West Midlands, WV2 2PH, United Kingdom
Telephone Number: 0330 229 0371
For the purposes of the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, RH POSITIVE LTD is the data controller of your personal data.
Our website is accessible exclusively via secure SSL/HTTPS connections, and we apply appropriate technical and organisational measures to protect personal data.
Information we collect about you
When you use our Site or services, we collect personal data necessary to operate our online business, process orders, communicate with you, and improve our services.
Information you provide directly
This may include:
- Your name
- Email address
- Billing and delivery address
- Telephone number
- Tax/VAT number (where applicable)
- Order details and purchase history
- Marketing and communication preferences
- Limited payment-related information
Information collected automatically
When you visit our Site, we may automatically collect certain information, including:
- IP address (used to determine approximate location)
- Device type, operating system, and browser type/version
- Time zone and general geographic location
- Pages viewed, products interacted with, and navigation behaviour
- Referral sources (search engines, advertisements, social media)
This data is used for website security, analytics, fraud prevention, customer journey analysis, and marketing performance measurement.
Payment information
We do not store or retain full credit/debit card or bank account details.
Payments are processed securely by trusted third-party payment providers. We receive only limited information such as:
- Name and contact details
- Order reference and payment status
- Masked card details (last 4 digits only)
- Transaction or payment reference numbers
Our payment providers include:
- Starling Bank
- PayPal
- Stripe
Your account and password
If you create an account, your password is encrypted and stored securely. We cannot access or retrieve it.
You are responsible for keeping your login credentials confidential. We will never ask for your password. Password resets must be completed using the “Forgot your password?” feature.
Where we store your data
Your personal data is stored securely by us and by carefully selected third-party service providers that support our operations, including:
- Shopify (e-commerce platform and hosting)
- Payment processors
- Marketing, analytics, and email/SMS service providers
- Delivery partners
Where possible, data is stored within the UK or European Economic Area (EEA). Where data is transferred outside these regions, appropriate safeguards (such as adequacy decisions or standard contractual clauses) are used in accordance with UK GDPR.
UploadKit (artwork and file uploads)
We use File Uploads by UploadKit to collect artwork, images, or design files required to produce personalised products.
- Files are stored securely within UploadKit’s cloud environment
- Files are automatically deleted after 30 days
- Any files temporarily downloaded to local workstations are deleted daily
Artwork files are used solely for order fulfilment and are not retained longer than necessary.
Data retention
We retain personal data only for as long as necessary for the purposes for which it was collected, or as required by law.
Order history is retained indefinitely for accounting, legal compliance, and customer support purposes.
Marketing data is retained until you withdraw consent or unsubscribe.
How your information is used
We process personal data where necessary to perform a contract with you, where required to comply with legal obligations, where you have given consent, and where we have a legitimate interest in operating and improving our business.
We use your personal information to:
- Operate and improve our online store
- Manage and secure customer accounts
- Process and fulfil orders
- Communicate about orders, payments, and deliveries
- Respond to customer enquiries and support requests
- Send marketing communications where you have given consent
- Analyse website usage and marketing effectiveness
- Maintain accounting, stock control, and internal records
Disclosure of your information
We do not sell or trade your personal data.
We may share personal data with trusted third parties where necessary to operate our business, including:
- Shopify & Shopify Network Intelligence – to operate our store and improve advertising performance across the Shopify ecosystem
- Royal Mail – for order collection and delivery (we are an online-only business; orders are fulfilled from our home office and collected daily)
- Triple Whale – used as an analytics and attribution platform to track customer journeys, order data, and advertising pixel data in order to measure marketing performance and optimise cost-per-sale
- Meta (Facebook & Instagram), TikTok, and Pinterest – using tracking pixels and Conversions API (CAPI) to measure advertising performance and improve ad targeting
- Klaviyo – for managing email and SMS marketing communications
- Pandectes GDPR – for managing cookie consent and GDPR compliance
- Google (including Google Analytics and Google Ads) – analytics, conversion tracking, remarketing, and advertising performance measurement services
Only the minimum necessary data is shared, and data is anonymised or aggregated where possible.
We may also disclose data where required by law, or to protect our rights, customers, or business.
Google may process data collected via analytics and advertising tools (including Google Analytics and Google Ads) in accordance with its own privacy policies, including for conversion tracking, remarketing, performance measurement, fraud prevention, and service improvement.
Klarna
If you choose Klarna payment options, relevant personal and order information will be shared with Klarna to assess eligibility and manage payments, in accordance with Klarna’s privacy policy.
Links from our website
Our Site may contain links to third-party websites. We are not responsible for their privacy practices, and you should review their policies independently.
Children’s data
Our services are not intended for children, and we do not knowingly collect personal data from children.
Your rights under UK GDPR
You have rights under data protection law, including the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Restrict or object to processing
- Data portability
- Withdraw consent at any time (where processing is based on consent)
You can exercise these rights by contacting us using the details above. We may need to verify your identity before responding.
Cookies & ValeCrafted.co.uk’s use of cookies
We use cookies and similar technologies to operate our Site, analyse performance, and support marketing activities.
Cookies are used to:
- Enable essential website functionality (accounts, basket, checkout)
- Measure the effectiveness of our advertising campaigns, including through Google Ads conversion tracking and remarketing
- Measure website usage and performance
- Track advertising effectiveness and customer journeys
- Store user preferences and consent choices
We use Pandectes GDPR to manage cookie consent and compliance.
Third-party cookies may be set by:
- Shopify
- Google (including Google Analytics and Google Ads)
- Meta, TikTok, and Pinterest
- Triple Whale
- Klaviyo
You can manage or withdraw cookie consent at any time via our cookie banner or your browser settings. Disabling cookies may limit website functionality.
Changes to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The “Last updated” date will always indicate the most recent version.
Your continued use of the Site signifies acceptance of the current Privacy Policy.